Popular culture and fads can be very powerful from time to time. The television series Rick and Morty is highly popular with kids and adults alike for its sarcastic communication between the main protagonists and it’s clear reference to the Doc and Marty McFly Jr friendship in the back to the future movies, which rank very highly with American 30- and 40-somethings.
There is another fad which Rick and Morty have started: Szechuan sauce.
In certain episodes the characters would refer to the sauce which was a one-time offer by McDonalds as a PR stunt for the movie Mulan in 1998.
A few weeks ago, realizing the great popularity of Rick and Morty and the timely references to the Szechuan sauce, McDonalds decide to offer the sauce once again. It was a knockout success. Huge lines stood streets long in front of every McDonalds franchise that had the mystery sauce on offer, mostly parents with their kids. And if your kids want something, then mister, you better get it for them.